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REASON 3

The use of stereotypes on African American males to make a profit is not new within the community. Dr. Jason Nichols, University of Maryland African American studies professor, stated in one of his lectures that black communities are targets by many to make a profit off of. In his lecture, he gave the example of Michael Jordan, who is a legend in the basketball community and a role model in the black community. Nichols explains that Michael Jordan tailors his product (Jordan sneakers) towards black communities while Jordan, himself, is apolitical, meaning that he doesn’t have a stand on political affairs. Jordan, like many others, does not use his platform to advocate for issues within the black community. However, Al Sharpton is different, in comparison to Michael Jordan. Sharpton uses his publicity to advocate for the issues of African-Americans on nation-wide platform. This, however, does not justify that Al Sharpton does not seek personal gain. In fact, his tendencies and actions draw the attention off of the actual issue at hand and onto himself, increasing his own publicity (Carnell para. 11). Al Sharpton is seen more as a celebrity than a civil rights leader.

 

Juan Williams, Fox News Contributor, argues that the image of African American men is perceived by many in a negative way and that many people, like Al Sharpton benefit from the existence of this image. Williams believes that influential people to the black community, like rappers and civil rights leaders, profit off of the stereotype of the "scary black guy" (qtd. in "Trending with Andrea Tantaros"). Williams argues that on television, young black men are shown that they have to be scary and threatening with shiny cars, girls and a record in order to be a "real man". He gives the example with his sons and what they watch in the movies or on the television (Williams). Williams explains that there is no progress in addressing the issues within the community because that would interfere with the personal gain of many leaders, like Al Sharpton.

How does Al Sharpton generate all this money from doing rallies and protests? When Al Sharpton does rallies and protests, they are like appearances that celebrities get paid for. He receives revenue by appearing and representing certain cases. Al Sharpton is seen by many as being a celebrity more than a Civil Rights leader. As Dr. Nichols stated in one of his lectures, Al Sharpton is used to gain publicity because he brings the news and media coverage in order to make the issue known on a national scale. Is that wrong, if the outcome leads to change?

 

Change has been sought for African Americans, but there has been little change in the community where it is definitely needed. The question many ask is why do leaders, especially black leaders, not advocate for issues within the black community, like the phenomenon of "black-on-black" crime. In response to many arguments made by the "racial agitators" about the injustice of the shooting of Michael Brown, O’Reilly asks the question of where the "racial agitators" are when crimes occur in neighborhoods that are black people against black people. On his show he says that, "12 million arrests are made every year" along with "400 fatal shootings, 99% of which are not killed by police" (O’Reilly). He continues by saying that "91% are killed by other blacks" (O’Reilly). O’Reilly argues that more African Americans are killed by other African Americans each year versus being killed by police officers. O’Reilly, like many others, question why civil rights activists, like Reverend Jesse Jackson and Reverend Al Sharpton, don’t advocate for black lives that are being killed by other black people.

 

The Fox News Contributor Juan Williams, who is also the author of the book Enough, also argues that black crimes are undermined in the black community. Williams says that the threat he is more than likely threatened or worried about violence in his neighborhood that is caused by other black people not police officers. He continues saying that, "[Black people] need to be honest about crime made in the black community by the black community" (Williams). Williams overall explains that the facts can not be denied and that "thuggish" behavior can not be validated, even when the individual is a victim, because it sends out the wrong message and creates racial exasperation in the community. The overall reason for these arguments is that leaders, like Al Sharpton and Jesse Jackson, do not advocate for black-on-black crimes because these cases do not benefit them in any way. There is little media coverage on black-on-black crimes. Leaders, like Al Sharpton and Jesse Jackson, build their image and base their work on publicity with the use of the media. Therefore, advocating for black-on-black crime would not help to accomplish their personal agendas.

 

For these reasons the need for new leadership is sought out for this new generation of civil rights leaders. Brittney Cooper, a writer for the Salon, argues that Al Sharpton “does not have the ear of this generation” (para. 5).  She also makes the argument that Al Sharpton’s leadership is not something “that any of us who will live on the planet for the next half-century or so really needs” (Cooper para. 5). This argument does not refer to Sharpton’s age but rather it refers to Sharpton’s moral and political position for black people within the body of American politics (Cooper para. 6). Sharpton is unable to connect to this generation of black people. In Cooper’s words, Al Sharpton “is played out” (para. 4). Many, however, refute this argument saying that the issues of today are not different from the issues of the past and that the tactics used in the past, like the use of the media, will indeed help with issues today (Johnson para. 11). This is true. Many of the problems of the past have carried into the future. Also, the use of the media does help to raise awareness of issues within the black community, which allows steps to be taken to advocate for racial equality and justice. However, as Cooper mentioned, proper direct action cannot occur if the agenda does not connect between the leader (Al Sharpton) and the followers (African-Americans) (para. 6). How beneficial is a leader whose agenda does not match the issues of its people? To answer the question, it serves no benefit.
 

Many argue that liberals are all in favor of Al Sharpton and his movement in Ferguson (O’Reilly). However, Margaret Carlson refutes against this statement. Margaret Carlson, a liberal media member, argued that Al Sharpton and Jesse Jackson are not following King’s work but rather collecting their riches. In Noel Sheppard’s "Margaret Carlson: ‘We’ve Gone From Martin Luther King to Al Sharpton…It’s Very Dispiriting’" article it says that, "If folks around this country of all colors want to be honest about the poor condition of race relations in this nation 50 years after the March on Washington, they should point their fingers at hucksters such as Sharpton and Jesse Jackson who rather than continuing King’s work used civil rights issues to make themselves rich" (para. 4). Margaret Carlson argues that the civil rights leaders that represent the black community are not truly looking for the advancement of the community but rather in the advancement of their own personal gain. Noel Sheppard includes the net worth of the two leaders. In the article it says, "According to CelebrityNetWorth.com, Jackson’s worth $10 million. Sharpton’s worth $5 million" (Sheppard para. 5). Sheppard argues that King’s legacy has meant nothing but profit to these two leaders. That is the main reason why there hasn’t been much change in the black community, as far as improving the issues (Sheppard para. 6).

Juan Williams: Al Sharpton cashed in on civil rights legacy posted by Fox News

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